diff --git a/setup.py b/setup.py
index f6e6528694..8e53111c7d 100644
--- a/setup.py
+++ b/setup.py
@@ -74,6 +74,7 @@ setup(
     name = "Django",
     version = version.replace(' ', '-'),
     url = 'http://www.djangoproject.com/',
+    download_url="http://media.djangoproject.com/releases/1.0.2/Django-1.0.2-final.tar.gz",
     author = 'Django Software Foundation',
     author_email = 'foundation@djangoproject.com',
     description = 'A high-level Python Web framework that encourages rapid development and clean, pragmatic design.',