diff --git a/django/core/management.py b/django/core/management.py
index 1fdb3d4ac1..b83dfb9e8f 100644
--- a/django/core/management.py
+++ b/django/core/management.py
@@ -321,6 +321,7 @@ The full error: %s\n""" % \
         db.db.rollback()
         sys.exit(1)
     db.db.commit()
+install.help_doc = "Executes ``sqlall`` for the given app(s) in the current database."
 install.args = APP_ARGS
 
 def _start_helper(app_or_project, name, directory, other_name=''):